Experts predict that Meta's new social network, Threads, has the potential to become a formidable competitor to Elon Musk's Twitter. This is because of the advertising power, similar user experience, and access to Instagram's billions of users.
Threads, often referred to as the "Twitter Killer," has gained 10 million users in just seven hours, with some of those users being Kim Kardashian and Gordon Ramsay.
Meta Platforms stock was up 3% at the close of trading Wednesday in anticipation of the debut of Threads, and it added another 1% in premarket trading on Thursday.
Although it is a separate app, Threads enables you to log in using your Instagram credentials, making it a useful addition to Instagram's community of more than 2 billion users who are active on a monthly basis. In comparison, before Musk bought Twitter in 2022, the company claimed 229 million MAUs.
Some industry analysts have drawn parallels between the popularity of Threads and Instagram's recent incorporation of key features borrowed from Snapchat and TikTok (Stories and Reels, respectively).
Many Twitter users are currently sharing links to their profiles and making Thread-related memes, making it one of the trending topics on the social media platform. Mark Zuckerberg, CEO of Meta, tweeted again on Wednesday for the first time since 2012.
Because hashtags and keyword search tools are not available on Threads, users are unable to follow events as they unfold in real-time as they can on Twitter. A number of users, particularly business organizations, are dependent on the desktop version as well as the direct messaging feature, however, none of these are available.
Tech commentator analyst Marques Brownlee was among those who brought have brought up the necessity of developing a feed that is solely comprised of the individuals that they choose to follow. At the moment, users don't have much say over the primary feed.
That being said, analysts are largely pleased with the emergence of a significant competitor for Twitter, which has struggled mightily due to Musk's rash moves ever since the company was acquired for $44 billion last year.
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